'Green Deal? What's that then?'

Over 80% of people haven't heard of new government energy-saving scheme

Just days before a new scheme designed to help people deal with energy costs launches, a poll has discovered that 4 out of 5 people have never heard of it.

The ‘green deal’ works by offering loans to pay for home improvements such as roof insulation, new boilers and draught-proofing, which will help lower the overall cost of energy bills. However, a YouGov poll of 5,071 UK energy customers found that 81% hadn’t heard of the new scheme, with 51% citing that the initial cost of upfront ‘assessment fees’ of between £85 to £150 was a major obstacle for them.

The cost of things like roof insulation is putting people off making their homes energy-efficient

(Image source - solar-renewable-energy.co.uk)

The climate minister, Greg Barker, isn’t worried about the findings, as the scheme is still in its infancy, so people shouldn’t expect a ‘big bang’. He said, ‘We're right at the beginning of the green deal journey, and the report is right to identify there is relatively low consumer understanding around the green deal. It's as you'd expect, as it's yet to be rolled out. I expect that to change over the coming year’.

However, the shadow climate minister, Luciana Berger, has slammed the Coalition’s handling of the scheme, saying ‘It's very worrying that so few people have heard of the green deal just days before it finally goes live’. She added that the interest rates on the loans will leave people paying back more than twice the upfront cost of the measures they have installed, which she thinks will leave many people saying ‘no deal’ to the ‘green deal’.